Sensory characteristics such as aroma, feel, flavour, appearance and sound can be evaluated for your consumer product to ensure product quality, consumer satisfaction and marketing success.
Sensory evaluation can be used to:
Compare similarities/differences in a range of products
Evaluate a range of existing products
Analyse products for improvements
Gauge responses e.g. acceptable v unacceptable
Explore specific characteristics
Check whether the final article meets its original specification
Through qualitative research we can obtain objective and substantive data for your product on which you can base product development and marketing decisions. We can help you find out how consumers feel about your product by conducting Focus and Discussion Groups, Discrimination Studies, Preference, Drivers of Liking or more.