Safety products claims can include:
Each claim clearly implies a high level of clinical testing and the involvement of professional expertise. Therefore, in order to protect the consumer from untrue advertising, claims should always be capable of substantiation. We can assist in substantiating your products safety claims using:
Instrumentation – to obtain objective technical data
Clinical assessment – carried out by highly trained assessors
Human perception and consumer preference
Study protocol designed to ensure that the results are representative and free from bias
We would recommend a combination of different methods to provide the most convincing demonstration of your product safety claim.