Claim Support and Substantiation


Safety products claims can include:


  • Allergy Tested

  • Dermatologically Tested/Approved

  • Hypoallergenic

  • Non-Sensitive

  • Ophthalmologically Tested

  • Paediatric Tested/Approved

  • Podiatrist Tested

  • Trichologist Approved


Each claim clearly implies a high level of clinical testing and the involvement of professional expertise. Therefore, in order to protect the consumer from untrue advertising, claims should always be capable of substantiation. We can assist in substantiating your products safety claims using:

Instrumentation – to obtain objective technical data

  • Clinical assessment – carried out by highly trained assessors

  • Human perception and consumer preference

  • Study protocol designed to ensure that the results are representative and free from bias


We would recommend a combination of different methods to provide the most convincing demonstration of your product safety claim.