Efficacy - Specific Claims

Claims for products serve a useful purpose in informing the consumer of a product's merits. However, In order to protect the consumer from untrue advertising, claims should always be capable of substantiation.

Some products such as moisturisers claim to make you look better, some claim to make skin feel smoother and some even claim to rejuvenate cells. Clearly, there is a distinct difference in the level of claim support data that each of these claims implies.

Trust Alba Science in evaluating your product for efficacy by utilising:

  • Instrumentation – to obtain objective technical data
  • Clinical assessment – carried out by highly trained assessors
  • Human perception and consumer preference
  • Study protocol designed to ensure that the results are representative and free from bias

We would recommend a combination of different methods to provide the most convincing demonstration of product efficacy.

Please contact us to discuss your specific requirements.